For more than 15 years, I have worked at the intersection of sales, marketing, and product development. This experience allows me to look at media placements as part of a company’s broader business and growth strategy.

I have been part of the journey from B2Blogger, which started as a press release blog, to PRNEWS — a global platform for paid media placements with a catalog of more than 107,000 media outlets across 175 countries. During this transformation, I gained hands-on experience in developing partnerships, improving the product, and helping businesses navigate the media placement process.

I believe that only useful advertising can deliver lasting results. A paid media should provide value to its readers while helping a business strengthen its visibility in search results and AI-generated answers, build trust, and establish a stronger presence in the market.

If you are looking for a predictable way to publish your content in the media, contact me at alex@prnews.io.