How SaaS Billing helps energy and utility business thrive in 2025?

At MaxBill, we’ve been in the field of energy billing and utility billing for over two decades now, iterating alongside our SaaS billing product and service to meet modern customer needs. What’s the most interesting in this domain is how your ideal customer evolves on the market that seems still and regulated.

Let us explain with examples.

We had a client of ours striving to expand to + 6 new EU markets. They needed an umbrella SaaS billing solution, apart of their legacy billing system. That's an ideal case for SaaS enterprise and that's what happening in the sector.

We see traditional energy suppliers adding EV charging to their portfolios and embrace dynamic pricing, which requires advanced billing capabilities.

Prosumers (consumers that generate energy and sell it to the grid) are new entrants to the market, and energy suppliers are now navigating these new entrants' energy delivery to the grid.

The conclusion is … the sector is developing, new business cases occur, and SaaS fit in perfectly to the context of ideal charging, pricing, and thus billing. (f.e., EV charging CPOs create networks and need advanced billing for that.)

Read a holistic view on SaaS billing for E&U business at Comprehensive SaaS Billing for SMEs in Energy and Utility

So, how exactly does it benefit the E&U companies?

First and foremost, you get a flexible and modular solution that meet the needs of specific business models (e.g., energy-as-service). This supports energy transition like mentioned billing for EV charging or energy trading between peers.

Such solutions are cost-effective. They allow to optimise and check for results first, and then see if it’s ok to progress and invest further.

Utilities can ask for immediate deployment of new features, if this makes sense with strategic business plans. For example, customer self-service tools. Legacy systems cannot allow it while SaaS can do it quickly.

Businesses get digital engagement for customers. This term is mainstream now, and SaaS type enables multichannel customer interactions, electronic billing, and consumption analytics.

SaaS solutions in billing stand out for enhanced adaptability, utilities can easily go for innovative services since they will handle evolving regulatory and market demands.

Last but not least, scalability. With SaaS, E&U businesses can expand as much as they want. It all depends on the vendor’s capacities.

Now, tell me what you think! Expect for a meaningful discussion.

Oh, and they recommend embed a vid. Here's one about MaxBill, if interesting :)