XQL Group Expands Beyond Fractional CMO Services: Now Full-Funnel B2B Marketing Agency for Tech Firms

XQL Group, renowned for its high-impact B2B marketing strategy and Fractional CMO services, announces a major evolution in its service offering. More than just a strategic advisory firm, XQL has scaled into a full-stack B2B marketing agency, executing demand generation and brand-building campaigns across SEO, LinkedIn organic, paid media, podcast production, webinars, and more — all anchored in deep vertical expertise in the tech services and software development space.

From Strategy to Execution: The New XQL

Over the past two years, XQL Group has built a reputation for developing go-to-market strategies that drive measurable pipeline and sales-qualified leads (SQLs). With $20M+ in marketing-sourced pipeline generated for software development and product engineering firms, the next logical step was vertical integration: executing what we plan.

Today, we proudly announce the formal expansion of our capabilities across owned, earned, and paid media, including:

• Search Engine Optimization (SEO) — Technical audits, content strategy, and scalable publishing operations.
• LinkedIn Organic Content — Executive branding and company page content engines that convert impressions to SQLs.
• Podcast Production & Distribution — Branded audio content, short-form repurposing, and distribution via LinkedIn, YouTube, and TikTok.
• Webinar Strategy & Execution — From speaker sourcing to promotion and follow-up sequences tied to your CRM.
• Paid Media Campaigns — Full-funnel LinkedIn Ads, Meta campaigns, and intent capture via Google Search.

Why This Matters: Specialization in Tech Services

XQL isn’t a generalist marketing agency. Our unfair advantage is deep contextual understanding of the custom software development, IT outsourcing, data engineering, and AI services landscape. We've helped nearshore and offshore tech providers penetrate competitive markets like DACH, the UK, and North America through account-based marketing (ABM), organic search dominance, and persona-specific messaging.

Our execution arm was designed with this complexity in mind: content that speaks to VPs of Engineering, campaigns that meet long sales cycles with high-touch nurturing, and analytics frameworks that connect marketing to deal velocity and revenue.

Vertical Integration with Strategic Oversight

Unlike traditional agencies that execute in silos, XQL embeds strategic governance through our Fractional CMO model. Execution isn't delegated to junior marketers. Every tactic aligns to quarterly revenue goals, ICP definitions, and win/loss learnings.

This integrated approach includes:

• Clear OKRs for every marketing channel.
• Weekly growth dashboards aligned with pipeline stages.
• Attribution clarity across organic, paid, and partner-led efforts.
• Creative assets and messaging reviewed by senior strategists with B2B SaaS and services experience.

Results That Compound

Our clients have already seen the impact of this model:

• 2.4x increase in organic traffic in 9 months for a software consultancy.
• 133% growth in SQLs/month from refined LinkedIn content + email + webinar sequences.
• $1.8M inbound pipeline from SEO campaigns alone.

Execution is no longer a bottleneck. It's a competitive edge.

About XQL Group

Founded in 2022, XQL Group is a strategy-led B2B marketing firm purpose-built for software development companies and tech agencies. We specialize in building revenue engines through a combination of Fractional CMO services and executional firepower across content, demand generation, and growth operations.

We believe that marketing should be accountable for revenue. We design systems that scale, content that resonates, and campaigns that convert.