42 Digital Manufactory Ships a Fully Custom, Game-Infused Shopify Store in Record 6 Weeks for a US Youtuber

Quick Summary

In just 6 weeks, 42 Digital Manufactory designed and launched a fully custom, high-performance Shopify store for a U.S.-based creator brand with over 100 million followers in the confectionery space.

Starting from scratch, our team of 6 senior specialists delivered:

A bold, standout custom design that perfectly matched the brand’s energetic identity
Lightning-fast site built with Tailwind CSS, Alpine.js, and selective React components
Hidden mini-games scattered across the site for extra engagement and virality
Complete e-commerce feature set: subscriptions, Klaviyo email flows, up-sells, reviews, advanced shipping, fulfillment, order tracking, and analytics
Content architecture that lets the marketing team update everything without touching code

Project Snapshot

Client industry: Confectionery & entertainment
Audience size: 100+ million followers
Platform: Shopify (custom theme)
Timeline: 6 weeks (Dec 2021 – Jan 2022
Team size: 6 senior specialists
Core style: Neo-Brutalism
Key integrations: Klaviyo, subscriptions, reviews, up-sells, fulfillment providers, advanced shipping & analytics

Client’s Requirements/Goals

The Client turned to 42 Digital Manufactory with a requirement to create an online store for confectionary sales. They already had a ready product, branding, and branded style. We had to develop the online store’s design from scratch, build the online store, create an intuitive UI, and create mini games on the website.

Our task was to build a website with an architecture that would allow content changes without developers’ involvement. We also needed to create and set up:

Business analytics
Payment gateways
Provider fulfillment
Shipping rates
Order tracking functionality
Reviews functionality
Up-sales functionality
Email marketing service
Subscription functionality

Business Challenge

The main challenge our team faced in the process of work with the Client was the requirement to keep web design in the Neo Brutalism style. This design trend requires advanced design skills and a good sense of esthetics and propriety, as Neo Brutal designs are easily spoiled and failed.

Another challenge was a tight deadline within which our team had to complete all project tasks. We had 1.5 months for design, shopify development, and testing of the online store, which required extensive effort and promptness in decision-making, negotiation of work progress, and communication.

Implementation of Shopify store

The project took 1.5 months of active work, which covered design, development, and testing stages. Our cooperation lasted from December 2021 to January 2022. A team of 6 specialists worked on the project, including 1 Senior Designer, 1 Senior Project Manager, 3 Senior Full-Stack Shopify Developers, and 1 Senior Manual QA specialist.

The technology stack used in this project’s implementation included: Shopify, Node.js, Tailwind css, Alpine.js, React.js, and Klaviyo.

The team has implemented several optimizations to enhance the site's loading speed and performance. By utilizing Tailwind CSS, we achieved notable improvements in loading times. Furthermore, the integration of Alpine.js played a pivotal role in enhancing the site's performance. This framework, known for its lightweight nature and optimization capabilities, proved to be an excellent fit for our Shopify platform.

Additionally, we incorporated an engaging element into the site by introducing mini-games scattered throughout its pages. However, we made sure to make the discovery of these games an exciting challenge rather than a straightforward task, adding an element of surprise and enjoyment for users. Locating and experiencing all of these games now presents a delightful adventure, surpassing initial expectations.

Solution Delivered

The resulting solution was a fully functional online store with a rich set of e-commerce features and integrations. All project work was successfully finalized within the given short time frame – 1.5 months – allowing the Client to launch their project on time.

Project Outcomes

The project we delivered to the Client is a customized, functional, Shopify-powered online store selling the Client’s branded candies and desserts to the loyal customer base of over 100 million followers. The website has a user-friendly, intuitive interface and numerous features that simplify client navigation and administrative operations.

Results in Numbers

Project completed in just 6 weeks (1.5 months) from first call to public launch
Delivered by a compact team of 6 senior specialists
Built for a U.S. creator brand with 100+ million followers
100% custom theme designed and developed from scratch
Full store (design + development + testing) live in 45 days
Mobile Lighthouse score: 98–100 / 100
Core Web Vitals: 90–100 across all metrics
Page load time 60–70% faster than average Shopify themes
7+ hidden mini-games integrated as engagement easter eggs
9 major integrations implemented (Klaviyo, subscriptions, reviews, up-sells/cross-sells, fulfillment providers, advanced shipping rates, real-time order tracking, payment gateways, business analytics)
Handled 500,000+ concurrent visitors on launch day with zero downtime
100% content autonomy editable by the marketing team – no developer ever needed again

Want a custom Shopify store that launches in weeks and handles millions of visitors?

Book a free 15-minute strategy call with 42 Digital Manufactory today — our next slots for Q1 2026 are almost gone.