Greenverd, branding

Greenverd is an online zero waste store with a promise that you don’t need to compromise on comfort and convenience to have a zero waste life. Greenverd have come to me with the goal to normalize being zero waste. We have decided to move the mental model of being zero waste from a disturbing revolution to the gradual evolution. We wanted to keep the brand stylish and minimalist, but to attract more casual customers. That’s why we offer a starter pack and communicate about the ease and pleasure, not saving the planet.