Norvana. Personal health intelligence

Norvana's founder came to us with a vision — an AI that helps people navigate their health daily, not just when something breaks. The ambition was clear. The product wasn't. No defined features, no interaction model, no clarity on what AI in healthcare actually means at the experience level. Our job: take a raw idea and turn it into something people can hold, use, and trust.

Most AI health products start with features: scan food, track sleep, log workouts.

We started with context. Before Norvana gives any advice, it builds a model of you through voice conversations, Apple HealthKit data, uploaded lab results, and ongoing interaction.

Voice-first onboarding was the unlock: people share ten times more when they talk. That context layer powers everything.

Health, Today, Focus

Three tabs. That's the entire information architecture.

Most health apps add a tab for every feature. We reduced the entire experience to three views because that maps to how people actually think about their health: where do I stand, what should I do today, what am I working towards.

The "Ask Norvana" bar persists on every screen — not a separate chat tab, but a layer that knows which view you're on and what data is relevant. The whole app is a conversation, but not a chatbot.

AI generates every card, every insight, every recommendation. The chat bar is just where you talk back.

Personalized Nutrition Analysis

We designed Norvana’s nutrition feature as an interactive consultation, not a calorie counter.

Users can analyse a meal and instantly see its breakdown: calories, protein, fats, carbohydrates, and other nutrients. But the experience doesn’t stop at numbers.

The interface encourages curiosity. Norvana explains what nutrients means for your body and invites you to ask follow-up questions about its impact — turning raw nutritional data into informed, personalised guidance.

It’s not just about tracking what you eat. It’s about understanding how it affects you.

Personalized Workout Planning

Workouts are generated weekly from your full context — fitness level, goals, body data, preferences. Preferences shift. Your energy changes. Something hurts.

Open a session, say "my knee hurts," and the AI asks follow-up questions and rewrites that specific training. Same context layer that powers nutrition and health reports — one sentence in the chat adjusts the whole plan.

Daily Health Guidance

No fixed targets. Every metric — sleep, activity, nutrition — is shown as a personalized range. Your optimal window, based on your data and grounded science. Not a single number to hit. A zone to stay in.

Each insight invites you deeper. Suggested follow-ups — inspired by how Perplexity handles exploration — let you keep asking about what you're seeing. Why is my core sleep low? What affects fall asleep time? The app doesn't just present data. It teaches you your own body, one question at a time.

We designed Norvana to work through the day with you — not as a tool you open, but as a companion that reflects your day as it happens.

Morning surfaces your plans and fresh data. As you move, eat, and check in, the timeline builds. Evening shows what you accomplished and what shifted.

We rejected streaks, badges, and gamification. Health is a long game. Retention comes from value, not dopamine.

Every daily suggestion is generated from your full context — not pulled from a tips database. The same recommendation never appears for two different users.

Outcomes

A working AI health companion — from raw vision to functional iOS prototype in twelve weeks. Voice-first onboarding, personalized health reports, nutrition analysis with follow-up guidance, AI-generated workout illustrations. Built entirely by designers in code.

The prototype became Norvana's fundraising demo — investors and partners experienced the product instead of reading a pitch deck.

70,000+ Users accessible through pre-launch UK partnership
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