Personal Brand & AI Visibility for CEO & Technology Leader

About the client

Sergii Kravtsov is the CEO and co-founder of two companies: Evergreen IT Development which provides IT services, and ConnectiveOne, an AI-powered omnichannel communication platform that works as an IT product company. He has spent close to 20 years building technology businesses, and Evergreen alone has delivered more than 400 projects.

His work sits in B2B tech, where he has a strong point of view on AI-native software development, on the use of AI agents in the SDLC, and on how to turn AI adoption into results a business can measure.

Where he started

Despite that track record, Sergii had no personal brand presence and no AI visibility before this engagement - searching for his name showed almost no result and AI assistants had no view on who he was or what he had built.

That mattered because he was actively selling both an IT services business and an AI product. Buyers, partners and journalists had no way to find him, or to check his expertise, unless they first went through a sales conversation.

What we did over 2 months

We started with a structured briefing: talking through his experience, how he wanted the market to see him, and what would make people aware of him in the first place. Then Go Global built a strategy and a roadmap to get him ready for AI visibility, making it possible for him appear in LLMs like ChatGPT, Claude and Gemini and not only in traditional search.

LinkedIn: profile, posts and newsletter

We rebuilt and repositioned his LinkedIn profile. After that we wrote and published posts on his behalf, working from the briefs we had agreed with him.

We also launched a LinkedIn newsletter called “Building AI Products.” It reached his network of about 5,000 contacts, with 733 people subscribed and receiving his content regularly.

Some of the LinkedIn newsletters

And some of the LinkedIn content publications

Content that supports sales

Some of the pieces were written to do two jobs at once: to show his thinking and to help the sales pipeline. One example is “What You Need to Know About IT Development in 2026: Busting the Myths.”

Speaking placements

We pitched Sergii to Nordic APIs and tailored the pitch to their focus on APIs, offering a talk on API risks and best practices for AI agents in the SDLC. We also secured his approval as a speaker at IT Arena, the largest tech conference in Ukraine, and at FWDays.

Media coverage at no cost

We prepared author pages and article coverage for HackerNoon, Speka.ua, Cases.media, Dev.to and Medium. Sergii was also featured or interviewed on dev.ua, Startup Weekly, StartupMafia, TechnoVanguard, BrusselsSays, N24, Business Tribune Online, We.ua and Drukarnya, and he appeared at ITC.ua and Dev.ua. The main publications:

HackerNoon: “We Rebuilt Our SDLC Around AI Agents: Here’s the Architecture, the Mistakes, and the 300% Number”
Speka.ua: “Your Team Already Has Claude Code. Why It Still Hasn’t Gotten Faster”
StartupMafia: “Sergii Kravtsov Explains Why AI Is Rewriting the Startup Playbook”
Dev.ua: a feature article
Startup Weekly: an interview
Cases.media: a case study, “How to Build a Website for a Fish Company That Doesn’t Look Like a Fish Company’s Website” (Universal Fish Company)
Cases.media: “The Startup Playbook Is Being Rewritten Because of AI, and Most Founders Are Still Reading the Wrong Chapter”
TechnoVanguard: “Beyond AI Adoption: Sergii Kravtsov on What Actually Creates Competitive Advantage”
BrusselsSays: “Why AI Isn’t Delivering for Europe’s SMEs Yet, According to Sergii Kravtsov”
N24: “Sergii Kravtsov on Why AI Demands a Startup Model Overhaul”
Business Tribune Online: “From Building Software for Others to Building an AI-First Communication Platform: The Path of Sergii Kravtsov”
We.ua: an author page
Drukarnya: “Artificial Intelligence Has Already Changed Your Business. The Only Question Is Whether You’ve Noticed”
Dev.to: “I Gave AI Agents Actual Job Descriptions. My Team’s Delivery Speed Went Up 300%. Here’s the Setup”
Medium: “The Metric Nobody’s Watching: Why AI Observability Is the Real Bottleneck in Agentic Development”

The coverage ranges from technical deep-dives, such as the HackerNoon piece on rebuilding the SDLC around AI agents with a 300% gain in delivery speed, to founder stories and commentary on AI strategy. We also created a dedicated bio page for Sergii on the Evergreen website.

Laying the ground for AI visibility

Beyond media, we filled in and completed his profiles on the mentor platforms Prjctr Mentor, Clarity.fm and ADPList. These are structured pages that machines can read easily, and both Google’s Knowledge Graph and AI answer engines rely on this kind of first-party data when they build a picture of who someone is.

Results

On LinkedIn, over one month (August 1 to September 1), his followers grew from 4,787 to 5,020, which is 233 more people and a rise of 4.9%. His first-degree connections went from 4,485 to 4,690, his post impressions over 28 days from 5,770 to 6,180 (+7.1%), and his search appearances over 7 days from 70 to 81 (+15.7%).

The newsletter grew from 698 to 729 subscribers, and article views jumped from 293 to 923 within a single month, an increase of 215%. In the same period it had 1,624 impressions and 71 engagements.

Events gave another sign that the audience was real. The webinar we organized, “Why Most AI Initiatives Fail to Deliver ROI?”, drew 316 registrations, which tells us that the people following him on LinkedIn were interested enough to sign up and not just to scroll past. During the engagement we also organized and ran several online events and one offline event.

Search results changed as well. A Google Images search for “Sergii Kravtsov” now returns a full page of results, including his LinkedIn presence, his HackerNoon articles, his ADPList mentor profile, and the webinar and event content from Evergreen and ConnectiveOne. Before this work the same search returned almost nothing.

The result that stood out: AI visibility

When you ask ChatGPT “Who is Sergii Kravtsov?”, it now gives a detailed, accurate and well-organized answer. It names his roles at ConnectiveOne and Evergreen, his roughly 20 years of experience, his 400+ delivered projects, and his own view on “AI adoption vs. AI management,” which he has been publishing. It also cites LinkedIn and other published content as its sources. In other words, the AI is now repeating his own message back to anyone who asks about him.

Conclusion

At Go Global, our mission is to build personal brands that help businesses reach their expansion goals. Below is the feedback from the client.

Book a free Strategy Session (Q&A) and let’s talk about where your business stands today, what your goals and priorities are, and where personal branding and business growth could take you next.