qoob: The Joy of Freedom to Be with Yourself
“Personal space is the foundation of creativity” (Martin Luther King Jr.)
In 2023, The Pew Research Center conducted a study, “Personal Space in the Modern World,” which surveyed 10,000 people from 17 countries around the world. And here’s what was found:
So, we are happy to collaborate with a project that helps people gain that much-desired personal space.
ABOUT THE PROJECT
qoob is a Berlin-based company that has created innovative mini-zones for work, communication, and relaxation. Inside qoob, you will find interactive screens, climate control, adjustable lighting, and comfortable furniture. These mini-zones will soon be placed in public spaces. To use them, you need to book and then unlock them via an app.
As part of the collaboration, Superheroes took on the marketing support of the project. After analyzing the market and competitors, we identified the brand’s unique advantages—and based on them, created the name and logo, developed full branding, and crafted a market entry strategy as well as an advertising strategy.
CONCEPT OF THE LOGO AND NAME
One of the tasks was to create a logo and visual identity elements that interact with the product and fit into the brand’s concept and positioning. The name “qoob” is pronounced as [kyoob]. Thus, the name phonetically resembles the word “cube,” emphasizing the idea of private space that our product offers, namely, “Private space in public places.”
The logo consists of rounded shapes that reflect the form of the product. The letters “q” and “b” are formed around the letter “o,” which has the same shape as the base. The pattern based on the letter “o” reflects society and public places. The logo weaves into the pattern and becomes part of it, reinforcing the idea of personal space in public areas.
The pattern includes emojis that symbolize people and their emotions. The color palette is based on blue, which evokes numerous associations—sky, calmness, and technology, conveying ideas of peace, confidence in our future, and proper time management. This is a simple, convenient, and dynamic identity that emphasizes the product’s value.
To ensure communication with clients and partners, we created and started filling social media with content, developed a pitch deck for communication with investors, and accompanying presentations.
PRODUCT RELEASE
Another direction of joint work was the support of the first product presentation in Barcelona (“Smart City Expo World Congress”) and Berlin (“Stadt.Land.Tech”). We developed presentations for stage performances, created videos for product presentations on exhibition screens, wrote scripts and speech texts, developed POSM materials (brochures, etc.), and ensured the product presentation was highlighted on social media.
The best part of working with Superheroes. is the opportunity to collaborate on projects that change the world. And personal space is an integral part of a better world!
PROJECT TEAM:
Idea, Concept – Taras Gorbul
Project Management – Yuliia Bunina
Creative Director – Andriy Veretynskyi
Art Director – Anna Krush
Graphic Design – Veronika Novikova, Mikhaylo Kashulskiy, Anna Krush
3D Motion Design – Valentin Bokiy
Digital Promotion – Aliona Dryhailovska
SMM Support – Svitlana Melnyk
