The main goal of the project was to move away from the familiar strict image of grocery stores and create a brand that feels more modern, friendly, and emotionally close to people. Through the logo design, it was important to convey care, trust, and attention to detail, while presenting Tastory as a brand that combines the reliability of a guardian with the ease of a friend. The sign is based on the letter A with a heart embedded in the negative space, symbolizing love as an inseparable part of the brand itself.
Petrushka Hub:
Client – Tastory
Service – Logo design
Creative Director & Art Director — Kseniya Volobueva
Designer — Cathrine Balvas
Case on Behance
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