Anastasiia Sosyniuk Shares AI Visibility Strategy for HealthTech Companies at Vitalis 2026
"Visibility is changing fast. It's no longer just about search rankings, but about how AI evaluates trust, expertise, and authority. Organizations that adapt early will be better positioned as AI becomes a primary gateway to information," said Sosyniuk.
As AI assistants such as ChatGPT, Gemini, and other large language models become an increasingly important source of industry information, traditional SEO alone is no longer sufficient. During the session, Sosyniuk introduced attendees to Generative Engine Optimization (GEO)—an emerging discipline focused on helping organizations become authoritative sources that AI systems recognize, reference, and cite.
Drawing on industry research and practical case studies, the presentation covered strategies for improving visibility across AI-powered search platforms, including:
Identifying the HealthTech publications, journalists, and industry sources most frequently cited by AI systems
Implementing technical SEO and structured data that support Answer Engine Optimization (AEO)
Building credibility through earned media and authoritative third-party mentions
Understanding the critical period immediately following content publication and its influence on AI discovery
Creating a balanced strategy that combines owned media with trusted external coverage to strengthen long-term digital authority
The session attracted founders, healthcare innovators, marketing leaders, and communications professionals seeking practical guidance on adapting their content and communications strategies for an AI-first search landscape.
Vitalis annually brings together healthcare providers, policymakers, researchers, technology companies, startups, and industry leaders from across Europe to explore the future of digital healthcare and innovation.
Through her work at Go Global, Sosyniuk advises technology companies on international expansion, go-to-market strategy, demand generation, and AI visibility, helping organizations build sustainable authority across both traditional search engines and emerging AI discovery platforms.
About Anastasiia Sosyniuk
Anastasiia Sosyniuk is a digital strategist, international marketing consultant, and co-founder of Go Global. With more than 15 years of experience in digital marketing, business development, and international growth, she helps technology companies develop go-to-market strategies, expand into global markets, strengthen brand positioning, and improve visibility in AI-powered search environments.
About Go Global
Go Global is an international growth consultancy that helps technology companies expand into new markets and accelerate growth worldwide. The company specializes in international market entry, go-to-market strategy, demand generation, digital marketing, and AI visibility.
Working with startups, scale-ups, and established technology companies across HealthTech, SaaS, Cloud, and AI, Go Global combines strategic consulting with hands-on execution to help organizations build market presence, generate demand, and reach decision-makers globally.
As AI continues to reshape how buyers research and evaluate technology solutions, Go Global helps organizations adapt through Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), digital PR, content strategy, and digital authority building—helping clients become trusted sources that AI systems can discover, cite, and recommend.
For more information, visit https://www.goglobal.today.
About Vitalis
Vitalis is Scandinavia's leading event dedicated to digital health, eHealth, and healthcare innovation. Held annually in Gothenburg, Sweden, the conference brings together healthcare providers, policymakers, researchers, technology companies, startups, and public sector leaders to explore the future of healthcare through digital transformation.
For more information, visit https://vitalis.nu.
Media Contact
Anastasiia Sosyniuk
Go Global
+380 63 599 3573
https://www.linkedin.com/in/anastasiia-sosyniuk/