Telecom-Centric Tech from myGaru Wins at Digital Advertising Awards
myGaru platform has been recognised as the Best Partner Clean Room in the 2025 Digiday Technology Awards, highlighting its breakthrough telecom-centric data clean room built on proprietary, patent-pending technology.
The solution seamlessly combines telecom-powered identity resolution with a secure environment where data from different sources can be matched to deliver cohort-based analytics and privacy-first ad delivery across the fragmented digital advertising landscape. By relying on telecom identification, myGaru’s clean room eliminates the risk of data leakage typical of traditional clean rooms, where the activation of insights for ad delivery often relies on tools based on third-party cookies, emails, or device IDs.
“We are proud that our telecom-centric solution has been recognised by some of the most experienced experts in the advertising market,” said Vitalii Morozenko, Founder and CEO of myGaru. “It opens up cutting-edge opportunities for marketers, and gives internet service providers a clear way to capitalize on the fast-growing digital ads ecosystem, where demand is increasingly shifting towards privacy-centric solutions.”
In addition to being a partner clean room, the myGaru platform leverages unique telecom data – demonstrating that such insights can address some of the most complex challenges in digital advertising, particularly in performance measurement, attribution, retargeting, and building omnichannel user journeys.
It is worth noting that myGaru was also shortlisted as a finalist in the European Video Awards in two categories – Best New Product and Best Measurement Solution. Winners will be announced in September 2025 at the awards ceremony in London.
Full list of Digiday Technology Awards winners
About myGaru
myGaru is a telecom-powered platform that redefines personal data and identity — eliminating the need for privacy-vulnerable identifiers like emails, cookies, or device IDs. It enables secure, cohort-based collaboration across a unified network of publishers, advertisers, and data vendors, while keeping individuals in control and all data anonymised by design. As a deep-tech catalyst, myGaru lays the foundation for sovereign data infrastructure that retains data value within the local economy and fosters innovation through fair, privacy-safe access for diverse domestic businesses.
