AI Marketing Designer

Functional Responsibilities

You will play a key role in shaping how Mindly acquires users through performance creative across paid social channels. This is more than just design execution — it's about understanding users, translating insights into scroll-stopping ad concepts, and close collaboration with the Performance team.

• Create short-form and long-form AI-generated performance creatives (video and static) for Meta, TikTok, YouTube and other paid social channels, on the topic of mental health and wellbeing

• Generate content hypotheses and rapidly test ideas

• Analyze creative performance and iterate based on data, not guesses

• Research competitor ads, trending ad formats, native/UGC-style creatives, and platform-specific best practices for paid social

• Collaborate closely with the Growth/Performance Marketing team on briefs, test plans, and iteration cycles

• Experiment constantly with hooks, storytelling formats, editing styles, and ad concepts to fight creative fatigue

• Stay up to date with the latest AI image and video generation tools, and use them daily to produce ad variations at scale

Requirements

• Experience creating AI-generated content specifically for performance/paid campaigns on TikTok, Instagram, YouTube (portfolio with actual ad creatives, not just organic content, is a big plus)

• Creative storytelling adapted for short attention spans and conversion-focused hooks

• Strong understanding of viral mechanics, internet culture, and what makes an ad feel native rather than "an ad"

• Ability to identify trends early and adapt them creatively

• Confident use of AI tools for content creation (image and video)

• Confident use of AI tools for image and video generation

• Comfort reading basic ad performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate) and working off data from ad platforms will be a huge plus

How we get things done?

Remote-first, but ideally, you should be in the CET or EET time zone

How do we unwind?

We offer our team 20 days of paid vacation (we’re flexible with days off :))

What do we offer?

• A fast-growing product company where you are a key part of our success

• Competitive salary

• Therapy on Mindly

• A strong team of A-players

Candidate journey:

• Screening interview with Recruiter

• Interview with CMO

• Test task

• Final Interview with co-founders

• Offer 🎉

Our values:

• Honesty and transparency: always tell the truth, no matter what it is

• Empathy and understanding: treat others the way you want to be treated