Website content manager

YouScan is one of the most successful Ukrainian SaaS companies. Our deep tech product, powered by in-house developed AI technology, is one of the leaders in a social listening space globally, and we’re extremely proud of it.

Our website (https://youscan.io) is the cornerstone of our sales funnel. It captures the majority of our inbound leads through demo requests, e-book downloads, etc. We present and evolve our website's content in four key languages: English, Ukrainian, Spanish, and Portuguese. Due to the ever growing amount of content on our website, we’re looking for a dedicated team member who will be overseeing and optimizing it, as well as create new content for the website (new landing pages, product description pages, use-case pages, etc) with the support of our team.

Job Responsibilities:

In the Website Content Manager role, you will take charge of our website. Think of this role as a “product owner” role for our website, www.youscan.io. Your primary objective will be its continuous and strategic enhancement.

Your responsibilities will encompass a range of activities aiming to:

• Ensure the existing website content is current and relevant for our ICP; update the existing content with the new information when necessary;
• Create new content for the landing pages and demo request forms, test and refine them;
• Regularly introduce new website sections to address new use cases and YouScan product features.
• Guarantee consistency of the website content across all language versions;
• Boost the conversion of visitors into demo requests (MQLs);
• Work with our website developer to continuously improve website’s SEO rankings;
• Manage the working process with the content agency and link building provider(s).
• Deliver monthly reports for the marketing team on our website performance (based on GA and Ahrefs data).
• To achieve this, you’ll have the full support of our team, which includes graphic designers, website developer, digital marketing manager, two brand managers, and a CMO.
• Please note: in this role, we don’t expect you to write long-form content for our blog. We work with a content agency to produce SEO-optimised content for our blog; our brand managers occasionally write new blog posts as well. But, if your skills and workload would allow for occasional blogging, that would be an additional win.

Requirements:

• B2/C1 English. As we’re an international team, we communicate in our Slack mostly in English. The main website language is English, too. Hence, we expect you to be a proficient English speaker/writer. (Our Spanish and Portuguese-speaking colleagues will handle the translations for our website’s Spanish and Portuguese versions;)
• Hands-on experience with CMS systems.
• We use Figma for web pages prototyping and design, so having some experience with Figma or similar design tools is important to allow you to prototype new website sections quickly;
• Familiarity with SEO principles and tools, such as Ahrefs;
• Deep experience with Google Analytics and Google Search Console;
• Proficiency in persuasive copywriting for the landing pages content;
• Experience with CRM systems (we use Hubspot);
• If you have hands-on experience in A/B testing and conversion optimizing, that’s a big plus.
• An analytical mindset with a sparkle of creativity, and a laser focused attention to detail.

Сonditions and benefits:

• Hybrid work in the Kyiv office or full remote.
• Medical insurance.
• Unlimited paid vacations and sick leaves.
• 4-day workweek in summer.

The interviewing process for this role includes 2 interviews and a test task.