SMM Manager

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 170 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Hanna Panasiuk, Head of Brand at Headway Inc, we’re looking for an SMM Manager for Headway — our flagship app with over 4.5 million Instagram followers.

Headway is the world's most downloaded nonfiction book summary app. Millions discover Headway through our marketing every month — and social media is one of the channels shaping that growth.

SMM at Headway is different. Your role isn't to "run social media." It's to build SMM into a scalable growth channel: define the strategy, generate ideas, launch experiments, measure results, and help the team execute what works.

SMM at Headway directly impacts business outcomes, so we need someone who can not only come up with great ideas — but measure their impact and double down on what works.

• Take ownership of social media for an EdTech product with 4.5M+ Instagram followers

• Your work ties directly to business outcomes, not just likes

• Creative freedom to experiment, backed by resources to make it happen

• A team of experienced marketers across multiple products to learn from and grow with

• Own and execute the SMM strategy

• Manage Instagram, Facebook, and TikTok; develop presence on Quora, Pinterest, and Reddit

• Partner with the copywriter and designer to develop content plans and creative concepts.

• Track performance across the funnel — reach, clicks, conversions, purchases — and make data-informed decisions

• Build a network of creators and launch video collaborations

• Prepare monthly reports and turn insights into action

• Have 1+ year of experience as an SMM Manager at an IT product company or digital agency

• Think like a marketer: you know what ER, CPC, and ROAS mean — and why they matter.

• Can generate ideas and immediately think about how to measure them

• Understand SMM's role across the marketing funnel — from awareness to purchase

• Сollaborate effectively, and give feedback that moves things forward

• Are self-driven: you don't wait to be told what to do — you see what needs to happen and make it happen

• Follow social media trends closely and aren't afraid to pitch bold experiments

• Share the team values (SELECT)

• Work within an ambitious team on a socially impactful education product

• An office with a reliable shelter, generators, satellite internet, and other amenities

• Access to our corporate knowledge base and professional communities

• Personal development plan

• Compensation for English language learning, external training, and courses

• Medical insurance and full sick leave compensation

• Company doctor and massage in the office

• Sports activities: running, yoga, boxing, and more

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.

• Supporting initiatives that help Ukraine. Find out more about our projects here

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Learn more about what to expect at each stage here.