40% more engagement, 30% less effort: How Ocoya streamlined social media content creation with VistaCreate API Suite
Ocoya streamlined its content creation process by integrating the VistaCreate API Suite, growing user engagement by 40% and reducing the time required for content creation by 30%. This integration enabled seamless in-platform design capabilities, changing the game in platform adoption.
About Ocoya
Ocoya is a social media automation platform that helps businesses create, schedule, and manage their content efficiently. Designed for social media teams, brands, and entrepreneurs, Ocoya integrates scheduling tools with creative design features, enabling users to maintain a consistent social media presence with minimal effort.
By combining automation with intuitive content creation, Ocoya’s mission is to simplify social media management, allowing businesses to focus on growth while ensuring high-quality, engaging content.
Challenges & limitations
Before integrating the VistaCreate API Suite, Ocoya users faced an inefficient content creation process, relying on external design tools that disrupted their workflows.
Key pain points
- Users had to switch between Ocoya and third-party tools, requiring extra steps such as downloading and re-uploading assets.
- Ocoya’s native design capabilities were limited, preventing users from creating engaging visuals within the platform.
- The fragmented content creation process slowed productivity and added unnecessary complexity.
Solution
To address these challenges and limitations, Ocoya set clear objectives for integrating the VistaCreate API:
- Improve user experience by reducing reliance on external tools.
- Automate visual content generation for scheduled posts.
- Increase engagement with high-quality design templates.
They tailored the integration to provide a more intuitive experience, ensuring that users could access VistaCreate’s vast template library while maintaining Ocoya’s AI-powered automation for captions and scheduling.
The VistaCreate API has been a game-changer for us. It has transformed Ocoya into a true all-in-one social media solution, eliminating the need for third-party design tools while enhancing our user experience.
— Aivaras Tumas, CEO
Results & impact
The VistaCreate API Suite integration significantly improved Ocoya’s platform, driving efficiency, engagement, and retention. The team observed a couple of measurable key improvements within the first three months post-integration:
- User engagement with the design feature increased by 40%.
- The time spent on content creation was reduced by 30% allowing users to focus more on strategy rather than execution.
Many clients have praised the ease of use and the ability to create professional designs without additional tools.
One user commented,
The integration of VistaCreate into Ocoya has saved us hours each week. Now we can design and schedule posts effortlessly—all in one place!
Moreover, Ocoya noticed an unexpected benefit: the increased adoption of its platform among non-designers. Many small business owners and social media managers who previously relied on external designers now find Ocoya sufficient for their content needs. Additionally, they saw increased subscription retention due to the added design capabilities.
Final thoughts
By incorporating the VistaCreate API, Ocoya has successfully optimized content creation, improved user experience, and increased its platform’s value. This integration has not only enhanced efficiency but also strengthened engagement and retention, positioning Ocoya as a comprehensive social media solution.
