Black Friday makes the prices to be a real treasure. Guarded by evil poisonous creatures. The consumer is given a challenge to fight for the discounts and either buy or die poisoned by an attractive offer.



As a result of almost 3 months project we have developed series of vividly colored images for Outdoor & Digital. They are a bit scary but have enough power to grab the attention.




The message of the communication is done in a style 'POISON: Keep Out' sign. It emphasizes on the danger and immediate consequences. 




And here are some closeups and a bit of process:



And some OOH shots: