Black Friday: Poisonous Prices
Black Friday makes the prices to be a real treasure. Guarded by evil poisonous creatures. The consumer is given a challenge to fight for the discounts and either buy or die poisoned by an attractive offer.
As a result of almost 3 months project we have developed series of vividly colored images for Outdoor & Digital. They are a bit scary but have enough power to grab the attention.
![](https://cdn.cases.media/image/wide/581f907e-1786-4778-ab99-1b4398537ebc.jpg)
![](https://cdn.cases.media/image/wide/e9aab78f-7e2e-4f3d-a622-748f081dc9a8.jpg)
![](https://cdn.cases.media/image/wide/3ca0e46f-e6e6-468e-b79c-27cc965a6842.jpg)
The message of the communication is done in a style 'POISON: Keep Out' sign. It emphasizes on the danger and immediate consequences.
![](https://cdn.cases.media/image/wide/b51546d5-e8fa-43ac-b84e-04bd22e4e102.png)
And here are some closeups and a bit of process:
![](https://cdn.cases.media/image/original/222b4bfa-a248-4290-8c1c-995562e7d54c.gif)
![](https://cdn.cases.media/image/wide/99a40ae7-14c2-4bba-845b-ad02d2eb8c6f.png)
![](https://cdn.cases.media/image/original/b03e6c61-43c1-4120-b6fe-c9356d4ec84d.gif)
And some OOH shots:
![](https://cdn.cases.media/image/wide/4a1695ef-4d88-4b14-8772-8cf07c18aa99.jpg)
![](https://cdn.cases.media/image/wide/32e39ee8-e292-4d8d-8c6d-07437355193e.jpg)
![](https://cdn.cases.media/image/wide/0dfd6cce-3192-43e0-91e1-5ee2b6e34e72.jpg)
Кейси автора Інші кейси автора
Всі кейси автора