Branding and website development for a FinTech company Orbital

Orbital is a cross-border payments platform that helps global businesses manage payments, currencies, and digital assets across markets. By bridging traditional finance and digital infrastructure, it provides enterprise clients with a unified payments platform for businesses.

Challenge

As Orbital grew and diversified into new verticals, it sought to update its existing brand and website. The goal was to refresh its brand identity and to create a website that could explain complex payment infrastructure in a clearer, more accessible way.

Solution

We started from the brand’s foundation — not rebuilding it from scratch but evolving it to match the company’s current ambitions.

The new design balanced heritage and renewal, combining recognizable elements with structured typography, color logic, and a unified visual rhythm.

Logo & brand identity

We developed a refreshed identity that reflects Orbital’s scale and reliability. It preserved the recognizable character of the brand while becoming more flexible and ready for growth.

Design system and brand guideline

We created a detailed brand guide, covering grids, typography, color palette, and illustration style. Based on these principles, we built a full design system that enables Orbital’s teams to create new materials quickly while keeping everything consistent.

Website redesign & UX

The website was completely restructured around business logic. Navigation follows how clients think — focusing on industries, services, and capabilities rather than internal structure.

SEO, performance, and accessibility were integrated from the start, forming a scalable platform for future marketing campaigns.

Data visualization and product interface

We revisited Orbital’s existing stablecoin payments dashboard and helped the team relaunch it as the Stablecoin Retail Payments Index, expanding its scope and optimising the user experience. Updated layouts and visual logic made navigation faster and more intuitive.

Results

The project helped to unify Orbital’s brand and website.
The new identity communicates the company’s maturity and values.
The website became a clearer communication platform for global clients.
The design system reduced marketing material production time.
Updated layouts and visual logic to the Stablecoin Retail Payments Index
helped to make complex research data easier to navigate and interpret.

Collaboration

After launching the new identity and website, Orbital continued working with our team on marketing assets — including presentations, campaigns, and event visuals.

Together, we maintain brand consistency across channels and markets, supporting Orbital’s long-term communication strategy.

Links 🔗

Website: getorbital.com | Other works: goodface.agency

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