Development and Implementation of Visual Communication for Interstarch’s Brand Book

Task

Interstarch, a leading producer of a diverse range of starch-based products for both food and non-food industries, engaged Monami ADV to streamline its visual identity, design new graphical elements, and develop a comprehensive brand book to consolidate the updated identity.

Solution

The team conducted an in-depth analysis of Interstarch’s existing visual communication, reorganizing and enhancing its elements to align with the integral design system. Colors, symbols, and graphic elements were unified to reflect a consistent visual style.

Custom patterns and icons were created to represent the company’s products and highlight their areas of application. To ensure high-quality visual assets, professional photo shoots were carried out at Interstarch’s factories and production facilities.

The chosen visual style was crafted to be light, modern, and minimalist, presenting Interstarch as a reliable provider of ready-made business solutions. This approach effectively distinguishes the brand from its competitors, particularly those in the agricultural sector.

Result

The resulting brand book serves as a comprehensive guide, encompassing all visual elements of the company’s identity. This visual communication became the groundwork for creating an exhibition stand and extending the brand’s presence across digital channels and outdoor advertising. 

Conclusion

Interstarch’s partnership with Monami ADV demonstrates how a strategic approach to design can vividly emphasize brand identity. The resulting brand book positioned Interstarch as a modern and reliable industry leader.