New Visual Identity For Danone Hayat Mineral Still Water E-commerce Toolkit
Task
Danone Hayat Mineral Still Water embodies the nature essence and the philosophy of vitality, which the Monami ADV team was tasked with reflecting in a visual identity designed for e-commerce platforms. The visual elements needed to mirror the brand style and character while distinguishing it from competitors.
Product Lines
Hayat Su embraces several SKU lines targeting diverse audiences and situations of consumption
- Water for daily use in small and large volumes.
- A children`s line featuring mascots.
- A line for infants.
- A sports line.
- RPET.
For each of these product lines, we developed unique key visuals featuring group packaging, product and brand claims, key water composition highlights, and the entire product family, all while maintaining the brand’s stylistic integrity.
Solution
The core positioning of Hayat Su is rooted in the natural power of water as a symbol of life, activity, and energy. This philosophy guided the development of the brand key visual elements.
Color Palette
The e-commerce toolkit key visuals encapsulate a vibrant red, a bold and distinctive brand color uncommon in the market, and ice blue.
Graphic Symbolism
The brand existing logo, symbolizing the cycle of life, was developed into a key visual element. Building on this foundation, we introduced additional circular elements, which became the centerpiece of the visual communication across all SKU lines.
Imagery
Using photographs featuring smiling individuals in various life scenarios effectively conveys the brand positioning, core messages, and values.
Results
We have successfully crafted an integral visual identity for the e-commerce toolkit, which has established a strong presence on all digital platforms.
Conclusion
This project of crafting a unique visual style for Hayat Su products presented a meaningful challenge. By overcoming it, we have preserved the brand recognition and reinforced its market competitiveness through the synergy of a powerful symbol, an impactful color palette, and a seamless embodiment of its philosophy.
