How a major Italian retailer optimized private-label production with licensed visuals
A large-scale Italian retailer operating multiple supermarket and discount store brands uses DepositPhotos to support private-label product development and marketing.
With several teams producing flyers, advertising campaigns, and packaging materials simultaneously, the company needed a more cost-efficient way to access licensed visuals while making it easier to reuse assets across multiple products.
DepositPhotos helped simplify content sourcing, reduce dependence on external agencies for routine stock images, and bring greater consistency to private-label marketing.
Client snapshot
A large-scale retail company in Italy uses DepositPhotos to source licensed stock visuals that help its marketing teams work faster and more efficiently across private-label projects.
Overview
- Industry: Large-scale retail
- Company size: Enterprise, multi-brand retailer
- Geographic presence: Northern and Central Italy
- Teams involved: Marketing, advertising, flyer production
- Key use case: Visual sourcing for private label products and marketing materials
DepositPhotos solution used
- License type: Enterprise License
- Content types used: Photos and vectors
- Tools used: AI Image Generator
- Integration type: Platform access for manual search and download
The challenge: Visual sourcing across multiple retail brands
The company operates several retail banners, each requiring its own marketing materials and promotional communication.
Within the organization, visual content is produced by three separate marketing teams: one responsible for promotional flyers, another managing advertising campaigns across media channels, and a third team developing private-label products sold in stores.
Before DepositPhotos, images were purchased primarily through a graphic agency. While this workflow functioned, the company began exploring new options that could help reduce visual sourcing costs and make asset reuse easier across multiple private-label products.
The requirements: A practical library with predictable costs
When evaluating stock providers, the company’s priorities were straightforward. The team needed a cost-efficient solution that would allow them to access visuals regularly without inflating production budgets.
At the same time, licensing had to remain clear and reliable for commercial use across retail marketing materials.
Key requirements included:
- Competitive pricing for frequent visual sourcing
- Cost efficiency that makes sense at scale
- Licensing clarity for commercial campaigns
- Responsive support when questions arise
- A practical library for everyday private-label work
The solution: Direct access to licensed visuals
DepositPhotos became a daily visual sourcing tool for the company’s marketing team. Using the platform’s search and discovery tools, the team can quickly find licensed photos suitable for private-label concepts and campaigns.
One of the main advantages of this approach is the ability to reuse the same visual assets across multiple products, helping maintain visual consistency while reducing production costs.
Another important aspect of the partnership is the human one. The company specifically noted the value of dedicated account support, which helps resolve questions quickly when working on time-sensitive marketing materials. It’s an often underrated advantage when deadlines are real and internal stakeholders don’t wait.
Results & impact: Lower costs and smoother workflows
For the company, the shift toward licensed visual sourcing produced practical operational benefits.
The team now has more direct control over visual sourcing, reducing reliance on third-party agencies for routine stock images. This also allows assets to be reused across private-label product concepts and campaigns more easily.
Key outcomes include:
- Lower visual sourcing costs compared to previous workflows
- Greater flexibility in selecting and reusing assets
- Improved consistency across private-label marketing materials
- Confidence in licensing for commercial applications
In practical terms, the process became simpler: fewer procurement steps and more predictable content sourcing.
Final thoughts
Retail content moves fast, but licensing and consistency can’t be an afterthought. This experience reflects a broader shift in enterprise marketing: teams are optimizing costs and centralizing visual sourcing so they can move quickly while staying commercially safe and brand-consistent.
Want a library that supports multi-team workflows and commercial use at scale? Сontact us and a DepositPhotos representative will get in touch shortly. Let’s create a content setup tailored to your specific business needs!
