How ACI blueteam S.p.A. accelerated global travel marketing with licensed content
ACI blueteam, one of Italy’s leading travel management companies, creates marketing campaigns, event materials, and digital communications for both corporate and premium leisure travel clients.
With multiple destinations, campaigns, and client touchpoints running simultaneously, the team needed a faster way to access high-quality visuals that matched its luxury positioning while keeping licensing simple and reliable.
DepositPhotos helped centralize content discovery, reduce production friction, and support consistent brand communication across channels.
Client snapshot
ACI blueteam, part of the ACI Group, uses DepositPhotos to support marketing campaigns, digital communication, and event materials across its travel management and tourism services.
Overview
- Company: ACI blueteam S.p.A.
- Industry: Travel management, tourism and event organization services
- Company size: Corporate, multi-office organization
- Geographic presence: Italy, USA, France, and global client support through international partnerships
- Teams involved: Marketing & Communication, Digital, Events
- Key use case: Visual storytelling for travel marketing, campaigns, and corporate communication
DepositPhotos solution used
- License type: Standard Business License
- Content types used: Photos, vectors, illustrations
- Tools used: AI-powered search and editing tools
- Integration type: Platform access with shared collections and cross-team collaboration
The challenge: Finding the right images at the speed of travel marketing
In travel marketing, visuals often make the first impression long before a client books a trip, attends an event, or contacts a travel advisor. The challenge is in finding the right images quickly, consistently, and at a scale that supports multiple campaigns at once.
Before adopting DepositPhotos, ACI blueteam relied on multiple stock platforms and external providers to source visual content. This made it harder to maintain consistent quality and slowed down campaign production.
The team encountered several obstacles:
- Time-consuming sourcing across multiple platforms and agencies
- Inconsistent image quality that didn’t always match a luxury positioning
- Limited access to diverse, high-quality travel and lifestyle imagery
- Licensing complexity that slowed internal approvals
- Fragmented workflows across campaigns, teams, and destinations
For a company operating across multiple offices and serving clients worldwide, these weren’t minor inconveniences. Delays in finding the right visuals could affect campaign timelines, while inconsistent imagery risked weakening the premium brand experience ACI blueteam works hard to deliver.
The requirements: Speed, quality, and clarity at scale
When evaluating licensing partners, ACI blueteam focused on practical needs that would support fast-moving marketing and premium brand standards of high-end travel clients.
The team required:
- A high-quality, diverse library aligned with luxury travel positioning
- Clear and straightforward licensing for commercial use
- Fast access to visuals for campaigns, events, and communications
- Tools to organize and share assets across teams
- Support for modern creative workflows, including AI tools and design platforms
The solution: A centralized visual hub for travel marketing
DepositPhotos became a daily tool for ACI blueteam’s Marketing & Communication and Digital teams.
Using the platform’s AI-powered search and editing tools, teams can quickly find, organize, and customize visuals for campaigns, social media, newsletters, and presentations.
Custom collections make it easy to share assets across offices and ensure brand consistency, even when multiple campaigns are running at once.
Typical workflows include:
- Searching for destination and lifestyle visuals using AI-powered tools
- Curating collections for specific campaigns, events, and channels
- Reusing approved assets across different formats and touchpoints
- Adapting visuals for digital and presentation use
They also use DepositPhotos for invitations, presentations, and on-site materials, ensuring that every touchpoint maintains the same level of quality and consistency.
Results & impact: Faster production and stronger brand consistency
DepositPhotos helped ACI blueteam streamline visual supply and improve overall campaign execution. The team focuses on operational efficiency, so the impact is seen across daily workflows.
Key outcomes include:
- Faster sourcing of high-quality visuals through a centralized platform
- Competitive, sustainable costs relative to the level of service provided
- Access to a vast, travel-focused content library for premium sector campaigns
- More consistent brand presentation across channels and materials
- Simplified licensing and reduced legal uncertainty
- Improved collaboration across teams and offices
- Greater focus on creative execution rather than sourcing
The team successfully delivered multiple marketing campaigns and event materials on time, maintaining both speed and quality—a balance that’s not easy to achieve in travel marketing.
Final thoughts
ACI blueteam’s case reflects a broader shift in travel and experience-driven industries: visual content is much more than a supporting asset. Images are central to how brands communicate value today.
As marketing becomes more multi-channel and increasingly focused on customer experience and value, teams need tools that combine speed, quality, and licensing clarity. Centralizing image sourcing is essential to stay competitive.
ACI blueteam shows how the right content partner can help teams maintain that balance—delivering campaigns that are both compelling and operationally efficient.
If your team needs high-quality, licensed visuals for marketing, events, or global campaigns, explore our enterprise solutions for businesses or contact us to build a setup tailored to your workflow.
