Personal Brand & Earned Media Visibility for a DevOps & Cloud Company CEO (Fedir Kompaniiets)

Fedir Kompaniiets is the CEO and co-founder of Gart Solutions, a DevOps and cloud architecture consultancy based in Kyiv. He started in IT in 2006 as a systems administrator, then worked as a DevOps engineer at SoftServe, N-iX and Astelit/Lifecell, and as DevOps Principal Lead at Ciklum, before he co-founded Gart Solutions with Roman Burdiuzha in December 2019.

Today he works as a Cloud Solutions Architect and Digital Transformation Consultant. He advises engineering teams, mostly across Europe, on multi-cloud strategy, sovereign infrastructure, DevSecOps and compliance (ISO 27001, HIPAA, PCI DSS and GDPR).

When we started, Fedir already had more than 15 years of real technical and leadership experience, but almost no structured personal footprint. He had no regular publishing rhythm, no earned media, and no expert profiles that search engines or AI tools could read and learn from.

Industry / Sector

Fedir's field is B2B tech: DevOps, cloud architecture and digital transformation consulting. He has a clear point of view on EU digital sovereignty, on sovereign cloud versus the managed services of the big hyperscalers, on cloud migration and cost optimization (AWS, Azure, GCP and Hetzner), and on regulatory compliance in the cloud. More recently he has also been writing about what AI-native and “vibe-coded” development means for technical governance and rescue engineering.

Starting point

Fedir had an active but unstructured LinkedIn presence and a handful of scattered publications, with no consistent thought-leadership engine behind either. A search for his name returned fragments and not a clear picture of what he knew. There was no earned media strategy, no mentorship footprint on structured platforms, and no deliberate work on AI visibility.

What we did

LinkedIn: profile, content and newsletters

We rebuilt Fedir’s LinkedIn profile and put a content strategy behind it. It mixes articles, case-study style posts and commentary on cloud and DevOps trends, promoted through LinkedIn groups, social channels and email outreach. We paired it with steady community engagement, such as commenting, joining discussions and taking part in groups.

We also launched a LinkedIn newsletter, Tech & Business Insights, which grew to 1,256 subscribers. A second, more focused newsletter on his profile, Digital Transformation & Tech, followed. Together they gave him readers who receive his writing in their inbox again and again, which is worth more than one-off impressions in the feed.

Earned media: an always-on pipeline

For Fedir, earned media is not a single PR push. It runs as a continuous program of columns and bylines across an industry association, international trade media and Ukrainian business and tech outlets.

IT Ukraine Association (itukraine.org.ua): an ongoing guest-column slot. One example is “Consulting AI Startups Without a Technical Leader” (September 2026), a deep-dive on advising non-technical founders who build on AI and no-code platforms. It draws on Forrester, McKinsey, Gartner and METR research on technical debt caused by AI.

Techstrong IT (techstrong.it): a leading international IT and cloud publication. Here Fedir published “The EU Cloud Managed Services Gap: What AWS Ships That Sovereign Clouds Still Don’t” (July 2026), a byline on the gap between hyperscaler managed services and EU sovereign cloud offers.

DZone: “Building Jenkins Infrastructure Pipelines,” a technical tutorial on CI/CD pipeline design.

Speka.ua / Speka Media: a recurring author page with six or more pieces, among them “IT Monitoring for E-Commerce: Why Your Online Store Is Losing Money” (Nov 2025), “The Future of IT Infrastructure: When Sustainability Becomes a Strategic Advantage” (Oct 2025), “AI in Medicine 2025: Which Use Cases Already Work” (Aug 2025), “Compliance Audit in Healthcare” and “Fail Fast, Scale Fast: How Startups Fail Due to Lack of Tech Expertise” (both Oct 2024), and “How to Get the Most Out of Web Summit: Gart Solutions’ Experience” (Nov 2023).

ITC.ua: the most popular general IT outlet in Ukraine, with “How Modern IT Infrastructure Impacts the Quality of Healthcare” (Aug 2025).
dev.ua: an active blog author profile, with pieces such as “Why Global Startups Are Choosing Lightweight BaaS Platforms, and What That Means for Ukrainian Outsourcing Teams” (2026), “TECHARENA 2026: Why This Conference Deserves Ukrainian IT Business’s Attention” (2026) and “The State of the Cloud Security Market in Ukraine” (2025).

ThePage.ua: “AI, Gender Equality, and a Large Ukrainian Delegation: What Stood Out at Web Summit 2023” (Nov 2023).
Startup Weekly: a founder interview, “[Interview] Fedir Kompaniiets, CEO, Gart Solutions, Ukraine.”
Cases.media: a spokesperson quote in the coverage of Gart’s Clutch Champion and Clutch Global award (Fall 2024).
Medium: a personal author page with more posts, including “Transforming Banking in the Digital Age.”

The range is the point. The coverage spans an industry association (IT Ukraine), international cloud and IT trade press (Techstrong IT), a global developer community (DZone), the biggest general tech outlet in Ukraine (ITC.ua), a Ukrainian tech-business media group (Speka and ThePage) and an outsourcing-focused blog network (dev.ua). Google and AI answer engines therefore have several independent sources that refer to each other, and they can draw on all of them.

Speaking and industry recognition

Fedir represented Gart Solutions at Web Summit (2023) and at TECHARENA 2026 in Stockholm, and he published a recap that presents the conference as a must-visit for Ukrainian IT companies looking at the Nordic market. Gart Solutions also won the Clutch Champion and Clutch Global Awards (Fall 2024), and Fedir was quoted as company spokesperson in the press coverage that followed.

Groundwork for AI visibility

Beyond media, we built structured profiles on mentor platforms that search engines and AI tools can read. The main one is Projector (prjctr.com), where Fedir has been a paid mentor since November 2024. There he offers technical audits, IT strategy consulting, architecture reviews and cloud infrastructure guidance (AWS, Azure and GCP) to startups and enterprises.

This is the kind of structured profile data, with a full bio, credentials and a link to his LinkedIn, that Google’s Knowledge Graph and AI answer engines use to assemble a picture of a person’s expertise.

Results

LinkedIn. In the first year of the engagement, Fedir’s profile reached 978,953 impressions, an increase of 283,654.5% over the year before. Cumulative impressions have since passed 1.4M. Two active newsletters (Tech & Business Insights and Digital Transformation & Tech) turned one-off visibility in the feed into recurring, subscribed reach.

Earned media. The always-on pipeline spans an international cloud trade publication (Techstrong IT), a global developer community (DZone), Ukraine’s leading general-tech and business media (ITC.ua, Speka, ThePage and dev.ua) and the country’s main industry association (IT Ukraine). New bylines keep coming out on a rolling basis and not as a single campaign. The outlets listed here are examples and not the full list, because the real footprint is much wider.

Search and AI visibility. Fedir’s LinkedIn presence, his ongoing media bylines and structured profiles like his Projector mentor page now give him a strong, consistent footprint in Google search and in AI answer engines. Both can draw on several independent sources that refer to each other when they form a picture of his expertise in cloud architecture, DevOps and digital transformation.

At Go Global, our mission is to build personal brands that help businesses reach their expansion goals. If you want to turn your own expertise into something people can find, book a consultation and we will look at where you stand today and what is possible for you.