Branding and website development for a jewelry company – Nenia

About the project

Due to a change in brand name, they needed a visual overhaul, and they were reborn with new positioning. We aimed to completely reinvent the product without relying on the old identity.

We had to create a new website, logo, and brand identity, and also to laing down some style rules in a guide to keep things consistent, whether it's online or in the real world.

Solution

Logo and identity

We've whipped up the logo, brand identity, and a brand style guide, using that Gothic font flair. It was a delicious blend of design freedom and the lightness of the general visual.

Mascot

The new mascot brings together three layers of meaning: the warmness of childhood, the age-old saying “Children are the flowers of life” and the sunny vibes of motherhood.

Line

The line becomes the eloquent element of brand identity. It symbolizes two levels of continuity: the continuity of the circle of the bracelet and the continuity of love in the family.

Style guide

And, of course, we have not just developed a recognizable identity. We also crafted a brand style guide. Now the brand can easily adhere to uniform standards in communications, whether it is virtual or physical spaces.

Website development

The Goodface team created a slick e-commerce platform, standing out from the competition. The website translates tenderness and sensitivity, the essence of the brand. And besides, the site runs smoothly, which is very important for such platforms.

Catalog of ready-made bracelets

In design, our team focuses on the user. Therefore, we make the most user-centered interface. We made an intuitive and minimalistic product catalog, cause it isn’t a classic online shop.

Choose the necessary filters: type of figure, color of gold, precious stone, or collection — a matter of a few clicks.

Bracelets constructor

This feature confirms the image of the brand as avant-garde among other jewelry companies. With its help, users easily craft their own unique bracelet designs, selecting from a variety of options.

Therefore, each stage of creating a bracelet is accompanied by tips. This process is even a bit like a game — simple and exciting.

Result

We created an eloquent and informative logo and developed a slick website with a convenient constructor of individual jewelry and a neatly organized catalog.

There’s admiring feedback in our bag. Potential partners зoint out the marketing power of the site and customers a in love with a unique look and user-friendly interface.

Links 🔗

Website: nenia.jewelry | Other works: goodface.agency/work