Rebranding the Non-Alcoholic Malton Malt Beverage

Task

Malton, a leading producer and exporter in the Turkish beverage industry, approached Monami ADV to rebrand its non-alcoholic malt beverage as a premium product for Middle Eastern markets. The rebranding aimed to position the drink as an appealing option for malt enthusiasts who, for various reasons, do not consume beer. The project embraced the development of a new logo, the creation of labels for glass bottles, and the adaptation of the design for aluminum cans.

Solution

To ensure the product visual appeal in the non-alcoholic beverage category, the concept drew inspiration from visual similarity to beer packaging. A unique custom typeface was developed, complemented by a color palette tailored to Middle Eastern markets, black and gold.

The label design featured sliced fruit imagery to emphasize the taste and aroma of the drink, creating a sensory connection for consumers. The logo incorporated an image of a barley ear, reinforcing the product’s malt origin.

Results

The refreshed design successfully communicates the health benefits and quality of Malton's malt beverage. Vibrant colors and distinctive visual elements make the product equally appealing to both younger and mature audiences.

Conclusion

The rebranding elevated Malton’s market presence, positioning it as a premium choice within the non-alcoholic beverage category. The collaborative approach between Monami ADV and Malton ensured a design that resonates with consumers while bridging cultural preferences.