Gen X, Millennials, Zoomers, Alphas. How can generation theory impact the design and development workflow?
You’ve probably heard about the Theory of generations. It’s a set of socio-scientific approaches that explain the social aspect of generationalism. It lays on the idea, that every 20-25 years there is a change of generations in a world’s history. Each generation is united on common values, behavior, and habits.
In today's dynamic world of design and development, understanding specific traits of representatives of different generations can be a game-changer for a successful workflow.
Gen X, Y, Z, and Alpha, all bring their own vibe and anticipations to the game. It certainly shapes the workflow in its own way. So, let's unpack how different generations are shaking up the creative scene.
1. Generation X — born between 1961-1981
Generation X prizes equilibrium between work and personal life as well as occupational safety. They're all about self-sufficiency and adaptability. When it comes to the workflow, they appreciate organized processes, explicit paths, and a focus on keeping things stable.
2. Generation Y (Millennials) — born between 1981-2001
Ironically called The Me Me Me Generation, Millennials feel well the balance between self-love and empathy. Millennials know their comfort zone and do what they love. They grab every opportunity and find chances to hone their skills.
3. Generation Z — born between 2001-2009
Gen Zers aren't afraid of diving into new experiences, especially launching breakthrough projects. Growing up in an uncertain time for the planet, ecological and social issues matter to them. Diversity and inclusion are crucial for the effective workflow. The opportunity for remote work can enhance their creativity and motivation.
4. Generation Alpha — born between 2010-2024
Yeah, you've not probably seen Alphas working yet. But we can imagine. Alphas study, live, and rest on the internet. So, their views and frames of thinking and perception of information are formed there. They're not bound by traditional gender norms and view clothing, hairstyles, and makeup as tools for self-expression. This generation might find itself in a society in which choosing a permanent profession is no longer necessary, so they would just try to change smth in the world through tech innovations.