Head of Marketing

We are looking for a strategic and hands-on Head of Marketing to take ownership of UKAD’s marketing strategy, positioning, and lead generation. You will be responsible for growing our visibility in target markets (Nordics, UK, US), supporting the sales team with compelling materials and campaigns, and aligning all marketing efforts with business goals.

Key Responsibilities

• Define and execute a marketing strategy aligned with UKAD’s growth objectives and regional focus.
• Develop positioning and messaging that reflect UKAD’s strengths in staff augmentation, .NET/Azure development, CMS migration, and AI solutions.
• Oversee performance of our website and ensure SEO best practices are followed (English + 4 localized versions).
• Lead and mentor a small marketing team (designer, content writer); manage planning, execution, and deliverables.
• Track, analyze, and report marketing performance metrics; recommend and implement improvements based on data.
• Build and optimize the content marketing funnel: service pages, blog posts, landing pages.
• Manage presence on Clutch and other review platforms; support case study creation and client success stories.
• Manage link building activities.
• Launch targeted social ad campaigns (LinkedIn, Google, Bing) and manage our LinkedIn presence.

Requirements

• 8+ years in B2B marketing, ideally in a software development, IT consulting, or SaaS environment
• Proven experience developing and executing international marketing strategies.
• Strong knowledge of SEO, paid media (LinkedIn, Google, Bing), and web analytics. Google Analytics certification or equivalent is a plus.
• Experience working with technical content and collaborating with developers. Experience in content writing.
• Strong writing and editing skills; able to produce clear, non-salesy content.
• Familiarity with SEO tools (e.g. Semrush).
• Strong management skills, including team oversight, goal setting, and performance tracking.
• Strong English

Nice to have: experience in lead generation and outbound sales support.

Our hiring process includes the following steps:

1. An initial introduction call with our recruiter team.
2. A practical test assignment to evaluate your skills.
3. A final interview with our C-level team.
4. Job offer.

What We Offer

• Opportunity to work remotely, or in a hybrid format.
• Flexible schedule – start your workday anytime between 08:00 and 11:00, whatever works best for you.
• Work equipment provided (if needed).
• Minimal bureaucracy – focus on work, not paperwork.
• Conferences, meetups – we support your professional growth
• Sane and polite, but effective management
• The best corporate culture (according to our teammates' opinions)
• Competitive salary and other stuff
• Becoming not just another developer, but a part of UKAD with unique value and long-term relationships.

Some facts about UKAD to help you make a decision:

During 2022-2025, we only increased cooperation with our foreign partners.

UKAD combines the benefits of family-sized companies, like no bureaucracy, easy access to the executives, with sustainable growth and vast opportunities.

Our company is strong enough to be not just a vendor but a tech partner. We can afford to choose customers that respect developers.

UKAD is one of the leading employers in Kharkiv, according to DOU.

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