Brand identity design and website development for European B2B bank – 🟩🟢 Magnetiq Bank

Magnetiq is a Latvian bank, which enhances the interaction of fintech companies with the bank.

Challenge

Magnetiq Bank sought to expand into new markets with innovative, accessible products, aiming to elevate its status in the FinTech sphere. Hence, a rebranding was essential to mirror these aspirations. So our team aimed to create a brand design, a design system, and a new website.

Solution

We redesigned the logo, developed a full brand identity and guidelines, and overhauled the digital experience — from the website to product interfaces.

Following client approval of the new brand name, we stepped in to lead the project.

Logo and brand identity

In designing the logo, we aimed for something eloquent yet instantly recognizable, capturing the essence of the new positioning: to foster better collaboration.

Our designers proposed several concepts, and in the end, they chose the option that you now see.

The new logo symbolizes magnetism through the logo's two shapes — a circle and a square — signifying enhanced interaction between the bank and its clients, reflecting the bank's slogan: "Power in Collaboration."

Visual identity

Then, we laid the groundwork for a new visual identity, setting up new colors, fonts, and graphic methods and elements.

Brand guideline

Our team crafted smth more than a simple brand guideline. This is now a comprehensive design system of the bank.

Design system

We ensured ease of adaptation and customization across all digital and offline materials, such as outdoor advertising. Also complemented all this motion design.

Website development

We crafted a new UX/UI design for the bank's website, developed the Frontend, and launched the main page.

Currently, we're finalizing the full website and some interfaces for the company's products.

Result

Our team has created a comprehensive design system for the bank, plus an exhaustive brand book. We also launched a new website. We also launched a new website and developed user-friendly web interfaces.

Client review

They went above and beyond our expectations, leading to high stakeholder satisfaction and highlighting the project's success. The quality of deliverables even exceeded our predefined standards, receiving positive feedback from both internal and external stakeholders.
We hired Goodface Agency for a rebranding project and website development. We’ve chosen them for the impressive range of projects within the FinTech sector.
The Goodface team handled a comprehensive scope of work, effectively managing everything from market analysis to designing visual elements and implementing a brand launch strategy, all while meeting deadlines.

Julija Fescenko – Head of Marketing, Magnetiq Bank

Links 🔗

Website: magnetiqbank.com | Other works: goodface.agency/work