Branding, UX/UI design and website development for proxy management platform — Ping Proxies

Challenge

A fresh, modern look was crucial, but the UX needed a complete rethink — especially the dashboard, their centerpiece for server statistics so that clients could understand how proxy servers help their business.

Precision was non-negotiable. We also had to make their services distinct and intuitive, as they share similar goals but work differently.

Solution

Our team worked on three redesign areas: updating the web app, website, and brand identity.

Discovery

We dove deep, researching user behaviors, sketching wireframes, and building detailed user flows. Along the way, we explored visual styles to capture the brand’s essence.

Design

Logo and brand identity design

Our team completely rethought the visual strategy. First, we redesigned the logo, giving it pure shapes, fine-tining colors, and selecting concise fonts.

Based on this, we developed design concepts that laid the foundation for the vision of the future site and interface.

SaaS and dashboard redesign

We focused on crafting a cohesive structure, tackling both the website and web app interfaces with a spotlight on the dashboard — the centerpiece of it all. We wanted users to feel the integrity of the Ping Proxies style. Whether users are navigating the app or browsing the site, they instantly know they're in the Ping Proxies ecosystem.

Website redesign

Once the new visual system was approved, we dove into building the web app interface and designing the website.

We've created landing pages that cover various products and solutions for the site and also added custom illustrations and animations to make the content easier to read. Now the site also has a blog for expert articles, that boosts SEO performance.

Website and SaaS development

Smooth collaboration between our designer and Frontend specialist was key to delivering a flawless product. That’s why we paired up our trusted design-frontend tandem to ensure everything worked seamlessly.

For the Frontend, we used Strapi, built on Node.js — a tech stack that offered the flexibility and scalability we needed. The Backend was expertly managed by the client’s internal team, making it a collaborative effort.

At this stage, we worked closely with the client’s tech team. It wasn’t just about visuals; we tackled functional challenges together. Communication was fast, honest, and clear. Everyone was aligned on the goal, deeply involved in the process, and that’s what made this project so effective.

Dima Ushakov, Head of Delivery

After integrating the SaaS product with live data, we ran tests to ensure everything ran like clockwork before handing it off.

For the website, we developed a flexible CMS and created marketing materials, equipping the Ping Proxies team with everything they needed to drive external promotions and engagement.

Result

The client now has a powerful SaaS platform with seamless Frontend performance and rock-solid functionality.

We also crafted a sleek, user-friendly website that grabs attention and stands out from the competition. Plus, there's plenty of room for dynamic activities, like publishing expert articles through the integrated blog.

Everything comes together under a fresh new identity that not only enhances usability but also keeps the UI aligned with cutting-edge design trends.

What’s next? We’re gearing up to create even more intuitive and efficient solutions for managing proxy servers.

Client review

Their visual digital art is the best we've seen, reinventing our brand identity beautifully and cohesively across all platforms. The Goodface team has always been incredibly helpful with alterations and quickly made adjustments to our requirements without issue. We believe these changes will enhance our user experience and conversion rates.

Timur Gok, Managing Director

Links 🔗

Website: pingproxies.com | Other works: goodface.agency/work