Development of Design and Production for the Tarta Premium Line
Task
Tarta set an ambitious goal: to expand its product range, boost sales, and strengthen its position in the mid+ and premium market segments. To achieve this objective, the company engaged Monami ADV to develop a design for its premium line of cheesecakes.
- The project included two SKUs: orange caramel and cherry chocolate tastes.
- The primary objective was to convey the high quality, precise recipes, and natural ingredients through unique design solutions.
- Key elements were identified to differentiate the tastes visually.
Solution
The market was thoroughly analyzed, and several conceptual directions were developed, ultimately leading to the selection of a minimalist style.
The logo evolved from pink to deep blue, adding a sense of sophistication to the brand.
The design emphasizes typography, with a custom font concept reflecting the product's lightness, refinement, and natural qualities.
Photoshoots, which required hours of meticulous work, highlighted the uniqueness of the ingredients and recipes without relying on stock images.
Results
The new design enabled Tarta to establish itself in the premium segment and significantly improved product recognition.
The unique visual concept became the foundation for scaling the product line and introducing new SKUs.
The team successfully conveyed visual messages through stylish typography and professional photography.
Conclusion
The collaboration between Tarta and Monami ADV showcased how an innovative design approach, a focus on typography, and a precisely crafted visual style can exceed client expectations. This enabled the brand to set new standards in the dessert segment, distinguishing itself from competitors.
