CPA reduction by -46% WITHOUT increasing the budget!
My role. Google Ads Specialist
Project description. A client repairing specialized restaurant equipment came to me and said that he was doing well with advertising, but it seemed to him that the cost per conversion could be lower ⬇️
An initial audit was carried out on the account, which included an analysis of all the strengths and weaknesses of the account.
As a result, we see a decrease in cost per conversion from February to May from $253 to $126 (-46%), and CTR increased from 9.75% to 15.15%! 🚀
An incredible result that made my client happy and his business more profitable
Contact me and let's take your advertising to the next level!
![](https://cdn.cases.media/image/wide/3d7c8295-69d0-4a42-b37a-ec01dbff20a2.png)
Data before optimization
![](https://cdn.cases.media/image/wide/f1bf728d-bb0d-401b-a7dc-577fa5f62223.png)
Data after optimization