Increased conversions by +1730% in 3 months!
My role: Meta Ads Specialist
Project description: At the end of January, a client approached me intending to improve his advertising results. I analyzed the account and found that the account had an incorrect structure, products were added in a chaotic order, and the retargeting audience was not filling up because there was no prospecting campaign.
I created a Prospecting campaign, segmented products into different Sets, and rebuilt the Ad Sets. As a result, we see an increase in conversions of +1731% in 3 months compared to the full year 2023!
The client was very pleased with the work and has already increased the advertising budget.
![](https://cdn.cases.media/image/wide/0638e8f9-c5f1-4d69-829a-777c19e12ae9.png)
Result for all campaigns in the account
![](https://cdn.cases.media/image/wide/d74bc1d0-53e5-4fe6-8d09-8fb1d13013f4.png)
Result for active campaigns after optimization