Increased conversions by +1730% in 3 months!

My role: Meta Ads Specialist

Project description: At the end of January, a client approached me intending to improve his advertising results. I analyzed the account and found that the account had an incorrect structure, products were added in a chaotic order, and the retargeting audience was not filling up because there was no prospecting campaign.

I created a Prospecting campaign, segmented products into different Sets, and rebuilt the Ad Sets. As a result, we see an increase in conversions of +1731% in 3 months compared to the full year 2023!

The client was very pleased with the work and has already increased the advertising budget.

                                             Result for all campaigns in the account

                                       Result for active campaigns after optimization