Press event for Terra Drone

Launching Terra Drone’s entry into Ukraine and turning Japan's first investment in Ukrainian defense tech into a worldwide media event from wartime Kyiv.

SLOVA Tech PR had two weeks to launch Terra Drone's communications in Ukraine around its first investment in Amazing Drones, marking the Japanese company's entry into Ukraine's defense tech sector. The announcement required an offline press conference in wartime Kyiv under strict security conditions. The team also had to attract relevant Ukrainian and international media, coordinate government, diplomatic, business and defense tech speakers, arrange a press room for exclusive interviews, and extend the launch to Japan through an online press conference for Japanese media. 

The campaign achieved 100% representation among accredited media, with 26 of 35 accredited journalists attending in person. It generated 50+ tracked publications with a total reach of 231M+ monthly visits, including 10 exclusives and 5 analysis pieces, across Ukrainian, international, business, tech, defense and drone media, plus TV coverage. SLOVA also arranged on-site interviews with Reuters, Politico, The Kyiv Independent and other leading outlets, turning a sensitive defense tech announcement into a trusted international media story.

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