Rebranding of Avtoradio

Task

Visual Identity

Avtoradio Ukraine partnered with Monami ADV to revitalize its brand identity, aiming to preserve its authenticity while aligning more closely with its audience's interests. The primary objective was to craft a brand image that encapsulates the energy and spirit of the station while fostering an emotional connection with its listeners.

Concept

The new visual identity is rooted in the brand’s philosophy: being a constant companion for listeners at every moment of their lives. Whether on the way to work, returning home, during workouts, or moments of relaxation, Avtoradio supports its audience through the universal and powerful medium of sound.

Solution

Visual Style and Logo

To reflect the brand’s energy, dynamism, and vitality, a dynamic design concept was selected. Geometric shapes and electric colors represent the transformative impact of sound on visual elements.

The logo integrates three essential audio symbols — a subwoofer, an equalizer, and a volume control — with fragmented elements radiating from a central blue circle, symbolizing the core company color. This design mirrors the vibrancy and influence of music.

Descriptor

The concept of movement became the centerpiece of the brand’s communication strategy. Movement signifies life, progress, and a relentless drive for improvement. Avtoradio embraces this philosophy, accompanying its listeners on every step of their journey, forward and upward. This ethos is distilled into the new descriptor:

"Your Movement Forward"

Result

The updated visual identity repositions Avtoradio with a modern, energetic brand image, reinforcing its presence and resonance with its audience. It underscores the station's core values, inspiring and energizing its listeners while staying true to its essence.

Conclusion

This rebranding effort successfully enhanced brand recognition and deepened the emotional connection with the audience. Achieving this outcome was the result of a close and collaborative partnership between the Monami ADV creative team and Avtoradio Ukraine.