![](https://cdn.cases.media/image/wide/02912743-4cac-45cc-a200-85c80b88cbcc.png)
Создание бренда Crystal Lakes
Private label контактных линз, который был разработан для серии оптики Дилор.
Задачи, которые выполнило агентство
- аудит рынка;
- разработка бренда;
- создание упаковки;
- создание стандартов продвижения;
- разработка брендбука.
Позиционирование
![](https://cdn.cases.media/image/wide/21c37671-ba14-42cb-bee9-61977a6abc36.png)
Идея названия
![](https://cdn.cases.media/image/wide/a3d5e6d6-a253-4527-8c1d-a7eb1c54fff7.png)
Слоган
![](https://cdn.cases.media/image/wide/2a3e657a-f1a5-4a34-8a60-c3db91e20366.png)
Логотип
![](https://cdn.cases.media/image/wide/b0ac525c-3cd8-42cc-92db-bfd754530d26.png)
![](https://cdn.cases.media/image/wide/75627b9a-254a-4209-9fbb-4f687df00cca.png)
![](https://cdn.cases.media/image/wide/08317cb9-ca2f-476b-9795-0ab469111e77.png)
![](https://cdn.cases.media/image/wide/c0091adf-9b9c-4ab3-bb15-10165247979f.png)
![](https://cdn.cases.media/image/wide/f0e4df67-8666-4a96-a3da-76a1700f1c39.png)
![](https://cdn.cases.media/image/wide/bd622d2c-c6c2-46ad-9056-0fadda6cf01b.png)
![](https://cdn.cases.media/image/wide/9b9a35b3-1650-4a29-b25e-72157cad187b.png)
![](https://cdn.cases.media/image/wide/31679e35-2a49-447c-a317-a082b7aa258d.png)
Упаковка
![](https://cdn.cases.media/image/wide/3dd4922c-52ad-41b7-b7c0-ce78ab357f76.png)
![](https://cdn.cases.media/image/wide/7006eb61-682a-46e0-9593-1367eaada467.png)
![](https://cdn.cases.media/image/wide/ac40f908-812c-41c0-a1bd-f9d856aa09f8.png)
Деловая документация
![](https://cdn.cases.media/image/wide/5c78a5ec-7951-4210-a757-770cb99c34a7.png)
![](https://cdn.cases.media/image/wide/c464bcd5-75e6-4193-a53d-301345125462.png)
![](https://cdn.cases.media/image/wide/ddbd7386-e854-4aa1-a892-bd21f3edd5af.png)
![](https://cdn.cases.media/image/wide/9c1d77c4-2a45-4e28-b3f8-88ad63765ead.png)
![](https://cdn.cases.media/image/wide/45112ad5-456f-4040-8632-f169c8fc404b.png)
![](https://cdn.cases.media/image/wide/605bff38-b744-4503-b8f1-ba4c04e15f18.png)
![](https://cdn.cases.media/image/wide/e3d3f104-8b27-4e08-98d1-6d365a86cbe5.png)
![](https://cdn.cases.media/image/wide/b90a93c0-ab66-4231-91c4-119839461792.png)
Дополнение
![](https://cdn.cases.media/image/wide/43ae6603-452d-4fe1-a06a-e4cf0f0bf1a0.png)
![](https://cdn.cases.media/image/wide/ba63bc59-942b-4abd-b5a5-7c6373c8f348.png)
![](https://cdn.cases.media/image/wide/51a821ad-0dd3-4fbc-956f-7fd95a484c6f.png)
![](https://cdn.cases.media/image/wide/e84b34aa-b085-412b-ad28-f66948935f01.png)
![](https://cdn.cases.media/image/wide/78b29e87-5dcc-4d06-8a67-a28ecc46626a.png)
![](https://cdn.cases.media/image/wide/1cdb8796-588f-4f90-8e74-ede2233e2580.png)
Оформление витрины
![](https://cdn.cases.media/image/wide/83e32c49-9279-4bb6-8f7c-4a6b6ecb1fd8.png)
![](https://cdn.cases.media/image/wide/8314b352-2d30-4efe-bbe9-eef77a273115.png)
Рекламные материалы
![](https://cdn.cases.media/image/wide/41405fb5-9d00-4a50-8424-a0a254f229df.png)
![](https://cdn.cases.media/image/wide/0fa2cf6d-7426-4c45-b50f-35a19fed0f30.png)
![](https://cdn.cases.media/image/wide/ae52aff5-f55c-42fb-b5a2-37639ceab0cf.png)
![](https://cdn.cases.media/image/wide/b2e13fdb-5368-4594-b8db-dec9417ebde4.png)
![](https://cdn.cases.media/image/wide/cedef869-cfd4-4fe5-8694-d71a503505d1.png)