About client
КУШ is a company specializing in water well drilling for private individuals, agricultural enterprises, and construction projects. Their mission is to ensure reliable access to clean and high-quality water through professional drilling services using modern technology. They aim to build trust and a strong reputation as a company that delivers high levels of service, precision, and safety.
Task
The objective was to create a new branding identity that reflects the professionalism and technological edge of the company in the water well drilling niche. The logo and corporate identity needed to convey a sense of reliability, purity, and strength. The design had to be distinct from typical industry patterns while being functional across various media — from equipment to documentation.
Challenges
- Technical constraints: The design needed to look good not only in digital formats but also on specialized machinery, work uniforms, and drilling equipment.
- Scalability of branding: The brand had to work across different platforms — from advertising to branded transportation — and in every format, it needed to be clear, user-friendly, and associated with water and quality
- Niche stereotypes: Water well drilling is a technical and engineering field that often relies on outdated or generic visual solutions. The challenge was to create a modern yet understandable brand image that would make КУШ stand out from competitors.
For the analysis, direct and adjacent competitors in the niche, who conduct or conducted business in Ukraine, were selected.
Solution
For "КУШ", a simple yet elegant logo was created, symbolizing the connection between technology, nature, and water resources. The use of geometric shapes and deep color emphasizes professionalism and reliability.
Additionally, a complete corporate identity package was developed, including business cards, letterhead and uniform designs.
Case on Behance
