Founded in
2023
Team
1-5

About us

We help visionaries and teams gain clarity about the market and their work, make better decisions — both long-term and day-to-day — and prioritize actions accordingly. Our work includes: – Researching demand trends and the competitive landscape — and identifying market opportunities – Analyzing the current operational model and positioning to define growth points and match with the state of demand – Interviewing current and potential audiences to understand their buying decisions and unmet needs – Defining ICPs, buyer personas, and customer journeys based on gathered data — and sharing them with leadgen, marketing, and sales teams – Creating key sales, marketing, and product assets to test positioning and pricing – Running the full hypotheses validation process — from setup to insights – Supporting organizations in building feedback systems and integrating them into daily work – Helping teams across functions use data to align on long-term and daily priorities and build realistic plans
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