Forward Media

Forward Media is a 360° media agency that offers innovative solutions for successful and effective advertising campaigns. The core principle is that media strategy and creativity must work seamlessly together. As part of the Havas Village group, the agency provides various marketing and advertising services. Forward Media acts as a friend and mentor, playing on the client's side to help them grow effortlessly by better-integrating media, content, and seamless orchestration of channels. One of the tools it uses to achieve better results is its dedicated Data Science department, which conducts audience and media research and offers econometric modeling. This approach provides clients with clear and understandable insights into the effectiveness of their advertising investments. With access to the global resources of the Havas group, Forward Media utilizes the latest global research and media approaches in project development and planning. The agency also leverages technological solutions, including • Fission – a tool to allocate marketing budgets across multiple markets or business units. It helps correctly interpret qualitative and quantitative characteristics for accurate market evaluation based on key KPIs – Business, Brand, and Communication. • Connect – a methodology for evaluating the impact of touchpoints at different stages of brand communication perception. • Spectrum – a communication planning tool designed for developing and implementing multimedia campaigns. In Ukraine, the agency is led by Andrii Krolenko, who holds the position of Managing Partner and has 27 years of experience in the advertising industry.