Social Media Marketing (SMM) manager

Join YouScan, a leading Ukrainian B2B SaaS, as our Social Media Manager!

We're seeking a creative, proactive individual to drive our social media strategy across multiple platforms. Someone who's not just a content machine—you need to have taste, insight, and ability to zoom out and ask, "Is this actually working?"

Responsibilities:

• Develop and execute content strategies for LinkedIn, X, Threads, BlueSky, Instagram, Facebook, Telegram, Whatsapp and TikTok to increase brand awareness and build an engaged community.
• Create and repurpose engaging content, including short-form video.
• Plan and execute dedicated social campaigns for product launches, major product feature updates, events, sponsorships, and new partnerships.
• Engage in industry-related discussions on social media to boost YouScan's visibility.
• Keep an eye on competitor activity and broader industry trends to spot ideas you can build on—or do better.
• Collaborate with in-house designers and the full marketing team.
• Track content performance and tweak things based on what’s working.
• Share regular content performance reports and insights with the marketing team.

What we're looking for:

You’re not just creative—you’re strategically creative. You know how to make scroll-stopping content, but you also think beyond the post. You’re curious about how your work performs and willing to tweak things based on data and trends. You’ll take the time to understand YouScan’s product, the problems we solve, and the market we’re in. You’re the kind of person who checks out what competitors are doing—not to copy, but to stay sharp and inspired.

Must-haves:

• A sharp eye for content that resonates—especially on platforms like TikTok, LinkedIn, and Instagram
• Proven experience (2-3 years) in B2B SaaS social media marketing
• Global vision and trendspotting—we do marketing for multiple regions, including Ukraine, EU, UK, US and LATAM
• Proficiency with tools like CapCut, Figma and Canva, bonus if you’ve used Descript or Premiere Pro
• A grasp of metrics: what’s working, what’s falling flat, and how to make it better
• Curiosity about the industry and competitors—you’re not just posting in a vacuum
• Ability to translate YouScan’s value into content that connects, not just informs.
• Fluent English with the ability to create video content for English-speaking audiences.

Additional requirements:

• Proactive, self-starter mindset.
• We’re looking specifically for candidates based in Kyiv.

Perks:

• Flexible work options with some in-office days.
• Four-day workweek in summer.
• Unlimited paid time off.
• Professional growth and development supported by the company.
• Work with a dynamic, highly engaged and friendly team.
• Strong company culture where we encourage experiments, mistakes and learning.

When applying for a vacancy, write in your cover letter why you are interested in this position and why you consider yourself a good candidate for it. Thank you :)