Marketing and growth manager
Marketing & Growth Manager (Community-focused | Hands-On | AI-Driven)
ChaTea is looking for a Marketing & Growth Manager who will take ownership of marketing and help grow our international tea education and experience ecosystem.
This is a hands-on role with real responsibility and creative freedom, working directly with founders and global partners.
We are a small, fast-growing team, so this role combines strategy, execution, and coordination with freelancers.
Your Main Mission
Help ChaTea grow its global community, partnerships, and education ecosystem while building a clear, consistent brand presence.
🌱 What You Will Be Responsible For
Finding Ways To Bring New People Into ChaTea Ecosystem
This is a core part of the role.
You will work on:
- Content strategy and storytelling
- Building marketing funnels and user journeys
- Running and testing ads
- Partnership and collaboration marketing
- Creating and improving lead magnets
- Growing and engaging our global community
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Brand & Content Direction
- Help shape ChaTea positioning, voice, and messaging
- Lead content planning across social platforms
- Build systems to collect and organize content from our global community, educators, and events
- Maintain consistency and quality of visual and communication style
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Marketing Systems & Execution
- Manage and brief freelancers (design, video, ads, etc.)
- Support launches of courses, events, and collaborations
- Use AI tools daily to improve marketing workflows, research, and content production - this part is crucial, as well as the desire to grow with AI.
🌿 Who This Role Is Best For
Someone who:
- Wants to take ownership, not just complete tasks
- Enjoys both strategy thinking and hands-on work
- Is comfortable working in evolving, startup-style environments
- Is naturally curious and actively learning AI tools
- Understands or is excited by community-driven brands
- Has experience in marketing, content, or growth (roughly 1–3 years is ideal)
