Seller Cloud Report System
Project Description
InStandart developed a custom report system designed to provide product sellers with a detailed analysis of their sales and profits. The system seamlessly syncs data from Seller Cloud and generates comprehensive reports that allow sellers to track performance, identify trends, and make data-driven decisions.
Before implementing this solution, the client struggled with manual data extraction and analysis, which was both time-consuming and prone to errors. The new system automates the entire process, ensuring that sellers receive real-time, accurate financial insights with minimal effort.
This case study highlights InStandart’s expertise in developing scalable and efficient reporting solutions that enhance business decision-making and operational performance for e-commerce sellers.
Project Summary
Industry: E-commerce, SaaS
Business Goals: Automate sales and profit tracking, improve data accuracy, and streamline financial reporting.
Team: Software developers, UI/UX designers, data analysts.
Service: E-commerce software development, Workflow Automation & Business Process Optimization
Expertise: Data synchronization, financial analytics, automation.
Technologies: ASP .NET Core, Microsoft Excel (XLSX), REST API Integration.
Business Challenge
The client faced several key challenges:
- Lack of a unified reporting system: Seller Cloud provides raw data but lacks an automated, structured way to calculate total sales and profits across multiple products.
- Time-consuming manual calculations: The client had to manually compile data from different sources, increasing the risk of human error and making financial reporting inefficient.
- Need for a scalable and user-friendly solution: The client required a tool that could handle large volumes of sales data while remaining easy to use and understand.
Solution
InStandart developed a robust reporting system that:
- Seamlessly integrates, extracting and processing real-time data for all orders and products.
- Generates structured XLSX reports, offering sellers a clear and organized view of sales and profit metrics.
- Provides an intuitive UI, where users can view, filter, and analyze financial data in real-time.
- Supports scalability, allowing sellers with thousands of SKUs to efficiently manage large datasets.
- Ensures accuracy by automating all calculations, reducing human errors and discrepancies.

Applicable Technologies
To build a high-performance, scalable, and secure system, InStandart leveraged:
- ASP .NET Core – for robust backend development and efficient data processing.
- Microsoft Excel (XLSX format) – for structured and user-friendly financial reporting.
- REST API Integration – to seamlessly fetch and synchronize data from Seller Cloud.

Delivered Results
Since the system’s implementation, the client has reported:
- Up to 80% reduction in manual data processing time – reports that previously took hours to compile are now generated in minutes.
- 100% accuracy in sales and profit calculations, eliminating human errors.
- Increased financial transparency, allowing sellers to identify trends and optimize pricing strategies.
- Scalability to handle 100,000+ SKUs, supporting both small and large sellers using Seller Cloud.
- User-friendly experience, leading to a 30% faster decision-making process for financial planning.
The reporting system is available to all sellers, empowering businesses with real-time financial insights and significantly improving their operational efficiency.
https://instandart.com/portfolio/e-commerce-development/seller-cloud-report-system/