Web development, UX/UI design, and branding for a FinTech with unlimited virtual cards — Finup

Challenge

Finup was ready to level up — from a solid regional product to a global brand. The design foundation was good, but it needed more: a sharper identity, a modern digital presence, and an experience that people would remember.

We wanted to elevate everything. From strategy and brand identity to a fast, animated, high-performing website.

Solution

We worked on every layer — shaping the brand, building the system, developing the visual identity, and the website.

Logo and visual identity

Positioning was important for entering new markets. So the identity had to say it all at a glance. We created a custom typographic logo, subtly nodding to currency symbols with sharp, futuristic forms — designed to evoke trust, motion, and clarity.

The visual style revolves around radial gradients, minimalism, and tech-forward colors — balancing seamless experience with financial power.

We extended it across every touchpoint: social, digital assets, merch, and offline presence, making sure Finup resonates both online and off.

Design a system for a payment cards

The cards weren’t just an accessory — they became a product highlight. We designed a cohesive, sleek system for physical cards that fit right into the brand universe.

Website development

The new site is aimed at converting.

Dark-mode first, alive with custom animations and immersive 3D product visuals, it combines futuristic edge with clear UX.

Users can dive into card features, track usage, and interact with the product seamlessly. We also added a blog to give Finup a voice — a space to share ideas about smart spending, card strategies, and more.

The whole build runs on Webflow — fast, flexible, and easy to manage.

Result

The new Finup feels bold and global. A confident identity, a website that stands out, and a product experience that turns everyday friction — like issuing cards or tracking spend — into effortless moments.

Client review

We partnered with Goodface Agency to rethink our brand identity and create a new website for our platform. Their team stood out, combining a sharp sense of style with a clear understanding of our needs and open, thoughtful communication. Every request was heard, every detail carefully crafted. Now we have a refined identity and a product that looks and feels exactly as we envisioned. Everything was delivered on time and with uncompromising quality.