SMM Specialist (Product Brands & Travel)

Join Redwerk as an SMM Specialist and take ownership of social media for our CEO's product brands!

Beyond software development, our CEO runs personal creative projects: an IT-themed clothing brand and board games. Your main focus will be growing these brands on Instagram, TikTok, and Threads, from content ideas to execution, and building communities that turn into sales.

You’ll also support our current specialist on the travel project with content, so the role brings plenty of variety.

Required Skills:

• 2–3+ years of experience in SMM or digital marketing

• Proven expertise in Instagram, TikTok, and Threads

• Experience promoting product accounts where social media drives sales

• Ability to create content in multiple formats (video, copy, visuals), including short-form video editing

• Strong copywriting skills with the ability to adapt tone of voice for different brands and platforms

• Experience with paid ads (targeting)

• Skills in content strategy development and storytelling

• Knowledge of analytics, metrics, and growth tactics

• Ability to juggle several brands with different audiences

• Strong planning and organizational skills to manage multiple accounts and content calendars simultaneously

• English proficiency

• Experience with YouTube or LinkedIn is a plus

Responsibilities:

• Manage and grow Instagram, TikTok, and Threads accounts for our product brands

• Develop and execute content strategies with clear storytelling and a consistent narrative across platforms

• Create content in various formats: posts, Reels, Stories, TikTok videos, carousels, and text content for Threads

• Structure and optimize profiles, including bio, highlights, visual identity, and user flow

• Build engaged communities around our products and drive interest that converts into sales

• Plan and run paid campaigns (targeting) in line with goals and budgets

• Monitor trends and adapt content to Instagram and TikTok algorithms

• Track performance, analyze results, and optimize strategy based on insights

• Support the travel project with content, including adapting existing YouTube and videographer materials into short-form formats (Reels, TikTok, GoPro-style edits)

• Generate fresh creative ideas and collaborate on campaign concepts

We Offer:

• Competitive salary

• Unlimited remote work

• Flexible schedule

• 20 days paid leave

• 14 days of paid sick leave

• Entrepreneur support; tax coverage

• Wellness benefits

• Language classes in English, Spanish, German

• Tech event support; fee reimbursement

Values & Culture:

• Supporting Ukraine's Armed Forces

• Engaging in charity initiatives

• Organizing IT-focused events

• Encouraging initiative and idea-sharing

• Fostering transparent, meaningful relationships

• Emphasizing task ownership and follow-through

• Prioritizing work-life balance

Management Style:

• Flat structure; minimal bureaucracy

• Ability to influence company processes and decisions

• Tool selection autonomy for goal achievement

• Streamlined, efficient workflows

• Team of creative, inventive mid-senior professionals

Joining Redwerk:
As our SMM Specialist, you'll own the social media presence of our product brands, create content that sells, and help shape our travel channels along the way. If you love social media, creativity, and seeing your work turn into real results, this role is for you!