Creative Producer (B2C SaaS, Performance Marketing)
Company Overview
MCR Media Group is a fast-growing, tech-driven company that creates online IQ tests, brain-training tools, and advanced result-reporting platforms. We operate fully remotely with a lean, ambitious team that launches quickly, iterates fast, and scales globally. Our culture is data-driven, product-focused, and obsessed with delivering real user value.
Role Overview
We are looking for a Creative Producer / Creative Director who will be the driving force behind all performance-marketing creatives. This role is perfect for someone who combines strategic thinking with hands-on production skills and thrives in a high-growth digital environment.
Your mission is simple but ambitious: build and lead a world-class creative engine that drives measurable growth in CTR, CVR, and LTV.
Key Responsibilities
- Develop and execute creative strategy for performance marketing across Meta, TikTok, YouTube, Google UAC, and other paid channels.
- Generate bold ad concepts and hypotheses aimed at improving key metrics (CTR, CVR, LTV).
- Oversee end-to-end production—from idea to testing—working closely with designers, editors, and external agencies.
- Build a testing, analyze performance, and iterate rapidly to double down on winning creatives.
- Stay ahead of trends in digital marketing, TikTok culture, and creative formats, applying them to our product and campaigns.
- Analyze competitors to identify opportunities and creative benchmarks.
Requirements
- Proven experience as a Creative Producer / Creative Director / Head of Creative in a B2C digital or SaaS product.
- Deep understanding of performance marketing and growth metrics (ROAS, CAC, LTV, CTR, CVR).
- Strong hands-on skills in creating ad creatives: video, static banners, and UGC content.
- English level B2 or higher (both written and spoken) for daily communication in an international environment.
- Ability to launch and iterate creatives quickly based on performance data.
- Creative mindset with a business-driven approach to bold ideas.
- Experience managing a creative team or collaborating with production studios.
- Ability to define and maintain design system standards, ensuring brand consistency.
- Strong leadership to mentor and guide designers, setting a high creative bar.
Nice to Have
- Experience with TikTok/UGC formats and rapid social-first campaigns.
- Strong storytelling and copywriting skills.
- Basic shooting and video editing abilities for quick tests.
- Understanding of user behavior psychology.
Why Join MCR Media Group
- Impact at scale: Your creative decisions will directly influence millions of users worldwide.
- Remote-first flexibility: Work from anywhere with a team that values results over hours.
- Fast growth environment: Join a company where experimentation, data, and speed are key drivers of success.
- Ownership and autonomy: You’ll shape the creative strategy from the ground up.
Ready to build and scale world-class creatives that fuel global growth?
Apply now and help us transform how people train their brains and measure intelligence.